Director of Marketing at Highland Park Skilled Nursing and Wellness Centre / Jobsxl

Director of Marketing

Highland Park Skilled Nursing and Wellness Centre
in California
(Published at 06-11-2019)

Principal Responsibilities: TECHNICAL

  • Ensures the budgeted revenue goals are met or exceeded.
  • Increases the number of referrals and admissions to meet revenue budgeted goals.
  • Conducts sales calls to designated referral sources target in the quarterly marketing plan.
  • Provides product development from information obtained through referral sources.


  • Supports the overall goals of the Company and Center.
  • Ensures information, i.e., clinical, financial referral, exchange, sufficient for completing admissions.
  • Attends and, when appropriate, facilitates all Center marketing meetings and conferences.
  • Attends all Company meetings, education and training sessions as required.
  • Conducts Hospital on-site assessments if needed.
  • Develops, coordinates, implements promotional events, i.e., Open House, advertising.


  • Bachelor?s Degree in Marketing, health care or related business field preferred.
  • Knowledge of managed care industry, managed care hospital and physician referral networks.
  • Minimum of 2 years direct health care sales experience with census and patient mix development

track record preferred.

  • Professional appearance, enthusiasm, assertive behavior demonstrating ability to establish internal

and external relationships and a desire to succeed.

  • Prefer experience in market research and product development.
  • Prefer experience in conducting in house marketing meetings.


  • Presents professional image to consumers through dress, behavior and speech.
  • Adheres to Company standards for resolving consumer concerns.
  • Ensures that all patient/resident rights are protected.

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